A New Perspective On Real Estate With Vida Realty

In a world that’s constantly evolving, standing still is not an option. Change is the bridge between where we are and where we want to go. It is a sentiment that encapsulates the transformation of Roha Realty into Vida Realty. This isn’t just a rebranding but a dawn of a new chapter, driven by a commitment to enhance the lives of our customers through homes that resonate with their aspirations.

Why Vida? Why Now?

For decades, Roha Realty has been synonymous with trust, quality, and a solid foundation. But as we delved deeper into the needs of our customers, we realized it was time to carve out a distinct identity for our real estate business. The Roha Group’s diverse portfolio spanning industries like pharmaceuticals, solar energy, and food coloring has thrived on a B2B model. Real estate, however, demands a more personal, customer-first approach. And that’s where Vida Realty comes in.

‘Vida’ means life in Spanish, a name chosen with purpose and precision. It reflects our mission to build not just homes but better lives, enriching every moment with thoughtfulness, sustainability, and growth.

The Essence of Vida Realty

At the heart of Vida Realty lies a philosophy inspired by the five elements of life: Fire, Earth, Water, Air, and Ether. These elements symbolize energy, growth, and balance; the very principles upon which we design and deliver our homes.

Our logo, crafted as five petals, represents these elements while also encapsulating our five unwavering promises to customers:

• Buy Back Guarantee – A proof of our confidence in the value we create.
• Quality Assurance – A commitment to excellence in every detail.
• On-Time Delivery – Respecting not just deadlines but the dreams tied to them.
• Payment Assurance – Transparency that fosters trust.
• Sustainability – Building homes that honor the planet.

Together, these promises create what we call an Assured Life, ensuring our customers thrive with certainty.

What This Means for You?

Vida Realty isn’t just a new name, it’s a new way of thinking. For existing customers, this evolution reinforces our dedication to quality and trust. For new buyers, it signals a fresh perspective: one that places their needs, aspirations, and security at the center of everything we do.

From sustainable construction practices, such as rainwater harvesting and solar integration, to modern design philosophies emphasizing natural light and ventilation, Vida Realty homes are built for the future. This focus extends beyond the individual home to the community itself, fostering connected, eco-conscious living spaces.

Looking Ahead

Our journey begins with a strong foundation of ongoing projects, but the future holds even greater promise. With upcoming launches in neighborhoods like Jogeshwari, Byculla, and Chembur, Vida Realty is set to redefine what it means to live well in Mumbai. Each project is a reflection of our belief in thoughtful living while balancing innovation with sustainability, and modernity with tradition.

A Message to Our Customers

The rebranding of Roha Realty to Vida Realty is more than just a shift in identity. It’s a reaffirmation of our values, an evolution of our purpose, and a promise of a brighter tomorrow. With Vida Realty, we aim to create not just homes but legacies, where every detail, from the foundation to the finish, tells a story of care, precision, and integrity.